Digital product innovation.

Whether you’re looking to launch a consumer facing product or new service aimed at businesses we can help you. We are often able to get a new breakthrough product in your customers hands in 100 days.

We were able to get an MVP of Foonda live and into market in 95 days.

As our digital innovation partner, Urbian has come to understand the complexities of our business and has helped us develop practical solutions to address our unique challenges. Don’t expect them to fit the mould and propose any same-old concepts or ideas – they’re not like everyone else.

Anel Grobler, Head of Marketing Sanlam Private Wealth

How we do this

Spearhead projects

Urbian has a long track record of designing digital products and services that people love and – from creating forward-looking concepts to delivering award-winning experiences.

Where to start?

12-week project. We’ll work closely together through research, ideation, concepting, and design – all the while giving your team new skills and demonstrating the value of design for both the business and for the customers it serves.

Get in touch

We help you build a beta business

Lean and nimble start-ups are launching products and services faster than their established competitors can create a business case. A Beta Business is how you can level the playing field and become a disruptor.

By targeting growth opportunities through design and experimentation — free from the status quo — we help clients design, build, and launch new digital products and services.

Why should you launch a beta business?

Respond to the market

Every industry has its disruptors; answer them with your own. Using new technology and new operating models, you can overhaul your spending and serve new customer needs – without confusing what you already do well.

Create room to grow

A Beta Business gives you room to try new distribution models and ways of working. Because it works as a standalone, you won’t damage your existing brand or customer base.

Learn fast

When you launch faster, you get feedback faster. That’s why the lifeblood of a Beta Business is experimentation: try something, test something, direct the business, and do it again and again.

Where to start?

ten-week incubation program. We’ll jointly explore, validate and accelerate new business and digital opportunities with a high focus on customer value – setting the stage for launching a minimum viable product (MVP) and experience.

Get in touch

Our digital product innovation work

Frank Financial Services
Fun, quick and easy online credit reports get over 160,000 checks requested in the first 6 months. 

Branding, Strategy, Product Management, Content Creation, UI/UX Design, Front-End Development, Back-End Development

They took the time to become well-versed in the intricacies of our business, and instead of big reveals at set milestones, we were in constant communication throughout the process.

Reginald Labuschagne, Head of Special Projects
Sanlam Private Wealth

We can help you

  • Create & validate new ideas
  • Be bold with technology
  • Improve efficiency with lean practices
  • Build capability & confidence
  • Be more customer centric
  • Increase speed to market
  • Deliver great quality products & services, fast
  • Navigate the open source revolution